As Vice President of Creative at Walmart, David leads the creative vision for the world’s largest retailer, driving culture-forward storytelling and design at massive scale. He oversees Walmart Creative Studio, a team of world-class in-house talent and creative partners, shaping the way Walmart shows up in the world.

At Walmart, David has led the first enterprise rebrand since 2008, launched private-label brands like BetterGoods and No Boundaries, and delivered innovative campaigns that put Walmart at the center of culture—like the viral Mean Girls Black Friday campaign and the Deals of Desire holiday activation. His leadership also brought to life Welcome To Your Walmart, a unified creative platform designed to deepen cultural relevance, fuel business impact, and elevate the brand’s role in customers’ lives.

Before Walmart, David founded and led the Target Brand Design Lab, an award-winning incubator dedicated to building brands that define modern retail. His team created and shaped over 30 brands spanning food, fashion, home, travel, tech, and essentials—a portfolio that included 10,000+ SKUs and over $20B in sales. The work was recognized as some of the most innovative in retail and design, earning Target a spot on Fast Company’s “Most Innovative Companies” list.

Prior to Target, David helped build brands at Ogilvy, FCB, Arnell, and Desgrippes Gobé, crafting identities and storytelling for Coca-Cola, Levi’s, The New York Times, and Disney. His work has been celebrated by The Art Directors Club, The Type Directors Club, Graphis, CLIO Awards, and Communication Arts, with features in AdAge, Adweek, Bloomberg, The Drum, The Dieline, and Brand New.

David has shared insights on brand-building and design at NRF, The Dieline Conference, HOW Design Live, and AIGA National Conference.

He holds an MFA in Design from the School of Visual Arts, where his thesis—a retail concept and product line for the American Red Cross—was realized in 2008. He earned his BA in Visual Arts and Digital Media from Oberlin College, where he explored the intersection of interactive media, design, and storytelling.

As Vice President of Creative at Walmart, David leads the creative vision for the world’s largest retailer, driving culture-forward storytelling and design at massive scale. He oversees Walmart Creative Studio, a team of world-class in-house talent and creative partners, shaping the way Walmart shows up in the world.

At Walmart, David has led the first enterprise rebrand since 2008, launched private-label brands like BetterGoods and No Boundaries, and delivered breakthrough campaigns that put Walmart at the center of culture—like the viral Mean Girls Black Friday campaign and the Deals of Desire holiday activation. His leadership also brought to life Welcome To Your Walmart, a unified creative platform designed to deepen cultural relevance, fuel business impact, and elevate the brand’s role in customers’ lives.

Before Walmart, David founded and led the Target Brand Design Lab, an award-winning incubator dedicated to building brands that define modern retail. His team created and shaped over 30 brands spanning food, fashion, home, travel, tech, and essentials—a portfolio that included 10,000+ SKUs and over $20B in sales. The work was recognized as some of the most innovative in retail and design, earning Target a spot on Fast Company’s “Most Innovative Companies” list.

Prior to Target, David helped build brands at Ogilvy, FCB, Arnell, and Desgrippes Gobé, crafting identities and storytelling for Coca-Cola, Levi’s, The New York Times, and Disney. His work has been celebrated by The Art Directors Club, The Type Directors Club, Graphis, CLIO Awards, and Communication Arts, with features in AdAge, Adweek, Bloomberg Businessweek, The Drum, The Dieline, and Brand New.

David has shared insights on brand-building and design at NRF, The Dieline Conference, HOW Design Live, and AIGA National Conference.

He holds an MFA in Design from the School of Visual Arts, where his thesis—a retail concept and product line for the American Red Cross—was realized in 2008. He earned his BA in Visual Arts and Digital Media from Oberlin College, where he explored the intersection of interactive media, design, and storytelling.

As Vice President of Creative at Walmart, David leads the creative vision for the world’s largest retailer, driving culture-forward storytelling and design at massive scale. He oversees Walmart Creative Studio, a team of world-class in-house talent and creative partners, shaping the way Walmart shows up in the world.

At Walmart, David has led the first enterprise rebrand since 2008, launched private-label brands like BetterGoods and No Boundaries, and delivered innovative campaigns that put Walmart at the center of culture—like the viral Mean Girls Black Friday campaign and the Deals of Desire holiday activation. His leadership also brought to life Welcome To Your Walmart, a unified creative platform designed to deepen cultural relevance, fuel business impact, and elevate the brand’s role in customers’ lives.

Before Walmart, David founded and led the Target Brand Design Lab, an award-winning incubator dedicated to building brands that define modern retail. His team created and shaped over 30 brands spanning food, fashion, home, travel, tech, and essentials—a portfolio that represented 10,000+ SKUs and over $20B in sales. The work was recognized as some of the most innovative in retail and design, earning Target a spot on Fast Company’s “Most Innovative Companies” list.

Prior to Target, David helped build brands at Ogilvy, FCB, Arnell, and Desgrippes Gobé, crafting identities and storytelling for Coca-Cola, Levi’s, The New York Times, and Disney. His work has been celebrated by The Art Directors Club, The Type Directors Club, Graphis, CLIO Awards, and Communication Arts, with features in AdAge, Adweek, Bloomberg, The Drum, The Dieline, and Brand New.

He holds an MFA in Design from the School of Visual Arts, where his thesis, a retail concept and product line for the American Red Cross, was realized in 2008. He earned his BA in Visual Arts and Digital Media from Oberlin College, where he explored the intersection of interactive media, design, and storytelling.

At Walmart, David has led the first enterprise rebrand since 2008, launched private-label brands like BetterGoods and No Boundaries, and delivered innovative campaigns that put Walmart at the center of culture—like the viral Mean Girls Black Friday campaign and the Deals of Desire holiday activation. His leadership also brought to life Welcome To Your Walmart, a unified creative platform designed to deepen cultural relevance, fuel business impact, and elevate the brand’s role in customers’ lives.

Before Walmart, David founded and led the Target Brand Design Lab, an award-winning incubator dedicated to building brands that define modern retail. His team created and shaped over 30 brands spanning food, fashion, home, travel, tech, and essentials, a portfolio that included 10,000+ SKUs and over $20B in sales. The work was recognized as some of the most innovative in retail and design, earning Target a spot on Fast Company’s “Most Innovative Companies” list.

Prior to Target, David helped build brands at Ogilvy, FCB, Arnell, and Desgrippes Gobé, crafting identities and storytelling for Coca-Cola, Levi’s, The New York Times, and Disney. His work has been celebrated by The Art Directors Club, The Type Directors Club, Graphis, The CLIO Awards, and Communication Arts, with features in AdAge, Adweek, Bloomberg, The Drum, The Dieline, and Brand New.

David has shared insights on brand-building and design at NRF, The Dieline Conference, HOW Design Live, and AIGA National Conference.

He holds an MFA in Design from the School of Visual Arts, where his thesis—a retail concept and product line for the American Red Cross—was realized in 2008. He earned his BA in Visual Arts and Digital Media from Oberlin College, where he explored the intersection of interactive media, design, and storytelling.

As Vice President of Creative at Walmart, David leads the creative vision for the world’s largest retailer, driving culture-forward storytelling and design at massive scale. He oversees Walmart Creative Studio, a team of world-class in-house talent and creative partners, shaping the way Walmart shows up in the world.

At Walmart, David has led the first enterprise rebrand since 2008, launched private-label brands like BetterGoods and No Boundaries, and delivered innovative campaigns that put Walmart at the center of culture—like the viral Mean Girls Black Friday campaign and the Deals of Desire holiday activation. His leadership also brought to life Welcome To Your Walmart, a unified creative platform designed to deepen cultural relevance, fuel business impact, and elevate the brand’s role in customers’ lives.

Before Walmart, David founded and led the Target Brand Design Lab, an award-winning incubator dedicated to building brands that define modern retail. His team created and shaped over 30 brands spanning food, fashion, home, travel, tech, and essentials—a portfolio that represented 10,000+ SKUs and over $20B in sales. The work was recognized as some of the most innovative in retail and design, earning Target a spot on Fast Company’s “Most Innovative Companies” list.

Prior to Target, David helped build brands at Ogilvy, FCB, Arnell, and Desgrippes Gobé, crafting identities and storytelling for Coca-Cola, Levi’s, The New York Times, and Disney. His work has been celebrated by The Art Directors Club, The Type Directors Club, Graphis, CLIO Awards, and Communication Arts, with features in AdAge, Adweek, Bloomberg Businessweek, The Drum, The Dieline, and Brand New.

He holds an MFA in Design from the School of Visual Arts, where his thesis—a retail concept and product line for the American Red Cross—was realized in 2008. He earned his BA in Visual Arts and Digital Media from Oberlin College, where he explored the intersection of interactive media, design, and storytelling.

As Vice-President of Creative at Walmart, David leads the creative vision for the world’s largest retailer. He oversees the Walmart Creative Studio, driving culture-forward storytelling and design at scale. He spearheaded Walmart’s first enterprise rebrand since 2008 and has developed private-label brands that redefine modern retail. Before Walmart, David founded Target Brand Design Lab, shaping 30+ brands across retail. Previously, he built identities for Coca-Cola, Levi’s, and Disney at Ogilvy and FCB. His work has been recognized by Fast Company, AdAge, and The CLIO Awards. He holds an MFA in Design from the School of Visual Arts and a BA from Oberlin College.